Youtube Ads
√ You can serve Youtube ads to different audiences with different ad targeting methods.
√ You can bring your ads to the right target audience by making regional targeting of Youtube ads or sub-targeting such as subject and category.
√ A lot of data can be measured such as every watch, every click, how much of the ads are watched in youtube ads. You also pay for trueview video ads for at least 30 seconds
Advertise on Youtube
YouTube, the most popular video site today, is the common use of billions of people worldwide. When talking about a video or video site, people first think of YouTube first. YouTube, which already has billions of users worldwide, is the second largest search engine after Google. It is becoming an area where companies and brands carry out marketing and advertising activities in such a medium that is widely used and popular.
Why Should I Advertise on YouTube?
Has billions of users worldwide
It is the second largest search engine after Google
It is the largest and best video site in the world
300 hours of video upload in one minute
Everyday people watch 1 billion hours of video on Youtube and generate billions of views
It is the medium where organic traffic is the most intense.
It has worldwide traffic
Every day, billions of people add videos on YouTube to their favorites. More than 100 million people act like, share, comment on videos.
Advantages of Youtube Ads to Advertisers
YouTube ads are 100% measurable, giving advertisers a great advantage. In this way, advertisers can access information such as watching the clicks of the advertising campaigns they created, and how much of the advertisement is watched.
YouTube ads provide advertisers with a huge advantage thanks to the fact that they can be reported instantly.
With advanced targeting options, YouTube provides advertisers with the right budget to use. Advertising campaigns; It can be adjusted according to advanced targeting options such as how much budget, how long, which type of advertisement and at what times.
Another advantage of YouTube advertisers in terms of advertisers is the payment if they are watched. Advertisers pay when YouTube ads are watched or at least 30 seconds of in-stream ads are watched. This means that ads will be paid when the ads attract the audience and add value to the brand.
YouTube Ad Models
A company that wants to advertise on YouTube has many different advertising options. These advertising models, which have different content and features, offer attractive opportunities to brands. The fact that there are many types of advertisement that companies can choose according to their goals and objectives provides an advantage to brands in achieving the targeted success. YouTube ad models are as follows:
YouTube TrueView Masthead
The ads of the brands that want to use this ad model are published in the top area of the YouTube homepage. Ads in this area work in HTML 5 format. Ads here are based on daily reservation.
YouTube Display Ads
Ads to the right of the video the user has opened to watch and above the list of video suggestions. Ads to be published here are 300 × 250 or 300 × 60 in size. Ads here only appear on desktop and laptop computers. In this type of advertisement; When the person sees the ad or clicks on the ad, the advertiser is paid. This is a condition that depends on the advertiser’s choice
YouTube Overlay Ads
These are the advertisements that are broadcast at the bottom of the video screen watched by the user, covering an area of 20%. This ad model is only seen on desktop and laptop computers. This advertisement that appears while watching the video can be closed at any time. The advertisements to be published in this area can be published in two different ways as image or text. The size of the ads in this area is 468 × 60 or 728 × 90.
YouTube Sponsored Ads
Youtube Skippable Video Ads
A type of advertisement that is placed at the beginning, inside, or end of videos. This ad model allows viewers to close these advertisements if they want, after 5 seconds. Skippable video ads; It can be viewed on desktop computers, laptops, mobile devices, TV and game consoles. These ads are among the most used YouTube ad formats. When such an advertisement is given, the advertisers pay if the advertisement is watched for 30 seconds or until the end. The ad size is in full size.
YouTube Non-Skippable Video Ads and Long Non-Skippable Video Ads
In this ad model, the advertisement must be finished for the video that the user wants to watch to start. The user cannot exceed or close the advertisement. Long non-skippable video ads are up to 30 seconds long. These ads can be shown before, during or after videos. This ad model is now displayed on desktop – laptop computers and mobile devices.
YouTube Bumper Ads
In the bumper ad model, the viewer has to wait for this ad type to end before they can see the video they want to reach. These are advertisements that take up to 6 seconds and cannot be skipped. Bumper ads are displayed on desktop and mobile devices. The ad plays in the video player and can be up to 6 seconds long.
YouTube Sponsored Cards
Featured products related to the video watched or the content that will be relevant to the video are shown with this ad model. A few seconds of card information appears in front of the people watching the video. Users should click on the icon in the upper right corner of the video to browse through the cards. This ad model appears on desktop computers and mobile devices.