Instagram Ads
√ After determining criteria such as age, gender, location, behavior and interests with Instagram ads, effective ads can be created for your target audience.
√ Instagram ads, attracting visitors, highlighting posts, ensuring application installation, brand awareness, getting potential customers, etc. created for purposes
√ As the ValisoyMedia; In Instagram ads, we increase your ad relevance score with the most appropriate ad model and the most accurate target audience filtering, and decrease your advertising cost by up to 80%.
Advertise on Instagram
Mobile device usage and internet usage are increasing day by day. Now people can meet their needs wherever they want with mobile devices without the need for a fixed computer to use the internet. With the widespread use of the Internet, the use of social media is increasing day by day. Today, there are many different social media platforms. Undoubtedly, Instagram is one of the most used social media networks on mobile devices. With 500+ million users now, Instagram is one of the most widely used photo and video sharing platforms. It is also very important to include brands and companies in a medium that is used extensively by people. These channels, which allow direct access to the target audience, are also of great importance in terms of advertising work. Thanks to Instagram advertisements, companies can easily promote their products and services to large audiences.
Why Should I Advertise On Instagram?
Instagram is a platform that grows day by day in mobile devices and increases the number of users.
Currently, Instagram has 500+ million daily active users.
These users spend an average of 20 minutes every day on Instagram.
Every day, 300 million users browse shared photos and videos.
Every day, approx. 50 billion photos and videos are shared on Instagram.
Content shared on Instagram gets 4.2 billion likes daily.
With Instagram ads, you can easily promote your products and services and deliver these ads to many people.
Thanks to the advertisement studies to be made in Instagram, while your brand awareness increases, your corporate image becomes stronger.
Also, the integration of Instagram with Facebook will facilitate the growth of your target audience.
Advantages of Instagram Ads to Advertisers
In line with your budget and target, your Instagram ads reach your target audiences.
Your brand awareness increases.
An increase in the traffic of your website occurs.
You can be in constant communication with customers.
You can easily promote your products and services.
You can download mobile applications of your company.
With remarketing ads, you can reach your visitors again.
With the optimization studies you will do, you can deliver Instagram ads to the shade and target audience you want.
With Instagram ads, you can convey your current campaigns and opportunities to your target audience.
Instagram Advertising Models
Instagram ads; It is used for three different purposes such as attracting people to the website, watching videos and downloading applications. As for the advertising model, there are Image Ads, Video Ads and Carousel Ads ad models. Let’s take a brief look at these, respectively.
Instagram Image Ads
You can make your advertisement with a photo you have determined in this ad model. The photo you will use can be selected as square format or horizontal format. You can enter content related to the advertisement under the advertisement image you prepared. The word “sponsored” will appear in the upper right corner of the advertisement. In addition, there are “click to review details, more and similar” action calls that will activate the user in the lower right corner of the advertisement. Thanks to these, you can direct users to your site. With this advertisement model, you can either direct users to your site or you can promote a product or service with a visual. You can also choose this model for installing an application that you have. You can create your ad with a photo and text describing your application, and add an action call to “rise now” below, so that users can download your application on their mobile device.
Instagram Video Ads
In this ad model, the video prepared about the content you want to advertise is promoted. The video to be advertised can be used in square format or horizontal format. In the video ad model, companies can publish 60-second promotional videos. You can promote your products or services with video ads, direct users to your site, or have an application owned by you downloaded by users. You can also target the advertisement you will run by optimizing it according to the criteria you set for better results.
Instagram Carousel Ads
Using this ad model, you can advertise four different photo images related to the content you want to advertise or promote. In this ad model, you can achieve a visual integrity by making the visuals that you will create on the subject you will create in a composition with each other. As with other advertising models, you can advertise to the target audience, direct them to your site or download them.
Instagram Ads According to Your Marketing Goal
- Website Clicks
- Website Conversions
- Post Interaction Ads
- Branding Ads
- Application Download Ads
- Video Display Ads