Google Gmail Ads
√ Gmail Ads has a wide range of targeting options. In addition to standard demographic and location-based targeting, there are many advanced targeting options such as users who receive e-mails from your competitors by determining their competitors ‘websites, people who match your keyword density in users’ emails, people who are eligible for your occupational targeting, users who receive invoices from x companies.
√ Gmail ads are located at the top of the Gmail promotions section or on the right when reading an email. Ad impressions are free. You only pay when your ads are read.
Gmail Ads
With the low cost advantage offered by online marketing, it is possible to reach the targeted people by making a point shot thanks to Google Gmail Ads. You can increase your interaction with users with these ads that are displayed at the top or right side of the Gmail users’ inbox. Thanks to this advertising model, which will be created by targeting the right audience, you will get the right return with the right investment.
Your Gmail Ad Meets an Email Wide User
Displayed in a collapsed Gmail inbox, your Gmail ad expands instantly, just as in the email, when clicked by the user. It is possible to include image, video or built-in forms within your expanding ad. In this way, you can create a more personal way of meeting between users and your company or brand.
How would you like to interact with users?
The ability to determine the expanded ad layout in Google Gmail ads allows you to choose how you want to interact with users. You can enable users to play videos in your ad, fill out forms, click on your website link, click and search for mobile devices, or go to your app store. You can see which method will be more effective and beneficial for you thanks to the advertisement planning prepared by ValisoyMedia.
Let’s Make sure that the Users in Your Target Audience Can Reach Your Ad Always
With Google Gmail Ads, you can ensure that users always reach your ad and share it with others. The user who has expanded your ad content can save your ad by clicking the star icon in the ad page or the blue save button at the bottom of the message. However, you can share your expanded Gmail ad with other users as an e-mail message, allowing your ad to reach more people.
Always Have User Experience Thanks To The Responsive Feature Of Gmail Ads
Google Gmail ads are always optimized to look good quality, proportionally and beautifully in computer, mobile or Gmail applications. Your created ad layout is automatically optimized according to mobile, ensuring that it reaches the best users.
Reach Direct Goal By Making a Point Shot
Gmail ads are a highly effective digital marketing method with advanced targeting options. You can hit the target from twelve with Gmail ads that allow you to optimize in detail. You can adapt your ads to the general audience, or by determining a more specific community, you can achieve the desired results by ensuring that your campaign reaches only that audience.
So, What Does Gmail Ads Offer to the Digital World For Advertisers?
There is no exaggeration if this question is answered as “actually everything”. This is because Google Ads offers you more targeting options than your estimates. You can use one of these targeting options or you can choose more than one. Here are the targeting options available to you for Gmail ads:
Demographic Targeting Option: You can distinguish your target audience for the advertising campaign you will create by age and gender.
Domain Name Targeting Option: With the distinction you can make over the domain, you can identify people who receive e-mail from a certain brand continuously and optimize the people who are in your target audience or potential.
Mobile Device Targeting Option: You can easily target which devices should be displayed on Gmail ad campaigns that you will create.
Keyword Targeting Option: You can easily target your ad campaign on the keywords you want and you can reach users simply through these words.
E-Mail List Targeting Option: You can directly target the e-mail addresses in the CSV file and thus reach the users.
Profession Targeting Option: If the ad campaign you will create is only for one profession group, you can easily optimize it so that your ad appears in the people in that profession group. Thus, you can optimize your budget and ensure you get the right efficiency.
Interest Targeting Option: It is very easy to target people based on the interests you will determine based on the content of your campaign. Thus, it is possible to obtain maximum data with minimum budget.
Language Targeting Option: You can target many languages such as Turkish, English, French for your ad campaign.
IP Based Geographic Targeting Option: You can target your advertising campaign in any location such as country, state, city.
Product Invoice Targeting Option: You can easily target the products purchased by users and thus create different sales setups.