Facebook Ads

√ With Facebook ads, after determining the criteria such as age, gender, location, behavior and interests, effective ads can be created for your target audience.

√ Facebook ads, attracting visitors, highlighting posts, ensuring application installation, brand awareness, getting potential customers, etc. is created for the purposes.

√ As the ValisoyMedia; In Facebook ads, we increase your ad relevance score with the most appropriate ad model and the most appropriate target audience filtering, and decrease your advertising cost by up to 80%.

Advertise on Facebook

Facebook is one of the most widely used social media networks today. Facebook, which has billions of active users worldwide, is increasing the number of users every day. Facebook, which is one of the most intense areas of personal communication and sharing, is closely followed in its brands thanks to these features. Facebook is a medium where people communicate, but it is also used as an advertising platform. Many reasons such as the fact that Facebook ads can reach a wide audience, high interaction with the consumer and increase the sales of brands make it attractive for companies to advertise in this medium.

Why Should I Advertise On Facebook?

Facebook is the most popular social media platform worldwide.
It is now the social media network that has the widest use and sharing content of today.
Facebook has an average of 2.6 billion monthly active users.
Facebook is the most intense social media network in terms of organic traffic density.
Brand awareness increases.
The traffic of websites increases.
With Facebook ads, the number of followers and page likes of brands increase.
You can promote your applications.

Advantages of Facebook Ads to Advertisers

Facebook ads are 100% measurable. In this way, the productivity or negativity obtained from the advertising campaigns created can be monitored and reported at any time.

Advertising campaigns created on Facebook can be stopped, edited and published again at any time. In this way, the efficiency to be obtained from the campaigns can be kept under constant control.

Facebook ads facilitate the work of advertisers thanks to advanced targeting options. It is possible to optimize the ads to be published according to geographical region, age, gender, interests and many other similar features.

Another big advantage of Facebook ads is that advertising campaigns can be created with low budgets.

The budget to be spent for the campaign can be reduced to a minimum with the optimization works to be carried out before the Facebook ads are published.

Facebook ads provide high conversion, low cost advantage.

Facebook Advertising Models

Facebook Site News Feed

This type of ad is the type of ad shown in the Facebook news feed. Facebook users encounter advertising campaigns published while browsing their own news sources. The most used advertising model on Facebook is site news source ads. Site news source ads can only be seen on desktop computers. With this type of advertisement, activities such as Facebook page promotion, website promotion, product promotion or highlighting a post on Facebook page can be done. In advertisements published as a site news source; social information (information of people interacting with the business), business name, advertisement promotion text, visual or video, call for action to encourage people to click. Facebook site news feeds can be broadly broadcasted or optimized to be shown to really relevant people (age, gender, location, interests, etc.). The recommended image size for this ad type is 1,200 x 628 pixels.

Facebook Right Column Ads

As can be understood from its name, the right column ads are the ad model displayed on the right side of the Facebook web page. This type of advertisement can only be viewed on the web. With the update made by Facebook, the number of ads in the right column has been reduced and the size of the advertising area has been increased. Thus, the ads were made more attractive for the user. The recommended visual dimensions for right column ads are 254 × 133 pixels. The number of characters suitable for ad text is 90. With the right column ads, they can perform actions such as site promotions, product promotions, page promotions, highlighting page posts, increasing page likes and so on. Right column ads can be optimized as desired for the target audience.

Facebook Mobile News Feed Ads

Mobile news feeds are Facebook ad types that appear in the news sources of mobile devices. With the widespread use of mobile, it is an advertising method that is frequently used by brands. It is very effective in increasing interaction and sales conversions. The recommended image size for mobile news feeds is 1,200 x 628 pixels. The recommended number of characters for the ad text to be used in this ad type is 90 characters. Mobile news source ads to be created can be adjusted according to the target audience (age, gender, location, etc.). This ad type can only be displayed on mobile devices.

Facebook (Conversion) Pixel

Facebook pixel is a system that helps you measure the return of your investments in Facebook ads by reporting the actions of people who see your ads through advertising. To follow the ad conversions, you need to add a JacaScript code given by Facebook to the relevant page of your site. With the advertisement published on Facebook, you can follow the area you are wondering about the traffic coming to your site, purchasing actions and so on. In this way, as a result of the Facebook advertisement you publish, you can get information such as the traffic coming to your site and what percentage of those who come to purchase. In this way, you can easily compare the budget you spend on Facebook advertising with the profit it converts to you. Among the features that Facebook pixel offers; conversion tracking, conversion optimization, target audience retargeting, dynamic ads, custom conversions, advanced matching options.

Reaching People Near Your Business

In ad campaigns that will be prepared for your company on Facebook, you can also choose the purpose of reaching people near your business. With these advertisements, you can ensure that the products, services or promotions in your business reach people who live in your chosen region or are located near your store. If your company has more than one location, you can set all your desired locations via Business Manager through Business Manager. So you don’t have to publish separate pages for each location. With a dynamic creative set, you can target all your locations in your ad campaign at the same time. You can add action call buttons such as “call now”, “get directions” or “send message” in your ad campaign to reach people near your business. In addition, action calls can be added to the ad texts, such as “limited time offer!”, “50% discount in the store” or “shopping from you, gift from us” and draw attention to special opportunities.